PROMOTING RHEMA TOURS AND TRAVEL’S HOLYLAND TOURS USING A MARKETING BOOKLET

Natania Puspita, Jusuf I Ibrahim

Abstract


Rhema Tours and Travel is a travel agency located in Jalan Jemursari 234A that specializes in Christian pilgrimage trips. It offers tours to Israel, Jordan, Egypt, and Europe. There were only a few people who know about Rhema Tours and Travel. This is probably due to ineffective promotional tools. Rhema Tours and Travel had brochures and company profiles to promote their Holy-land tours. However, those promotional tools are not very effective since they did not highlight the uniqueness of Rhema’s Holy Land Tours. Therefore, I made a marketing booklet to serve as an effective promotional tool that can promote Rhema’s Holy Land tours to customers by highlighting its uniqueness.


Keywords


promotion, promotional tool, marketing booklet

Full Text:

PDF

References


Adkins, Val. (1994). Creating Brochures and Booklets. North Light Books; 1 edition (March 1994)

Booklet [Def. 1]. (n. d.) In Oxford Dictionaries Online, Retrieved from https://en.oxforddictionaries.com/definition/booklet

Davidson,K. (2008, January 7). How to Create a Marketing Booklet. Retrieved from http://www.ehow.com/how_2172922_marketing-booklet.html

Definition of Marketing. (2013, July). Retrieved from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing

Hornor, T. (2012). Tips for Better Sales Booklets. Retrieved from http:// www.business2community.com/marketing/tips-for-better-sales-booklets-0274390#R 1uptM43GLZdf5S2.99

Marketing [Def. 1]. (n. d.) In Merriam-Webster for English Language Learners, Retrieved from http://www.merriam-webster.com/dictionary/marketing

Promotion [Def.1]. (n. d.) In Business Dictionary, Retrieved from http://www.businessdictionary.com/definition/promotion.html

Promotion [Def. 2]. (n. d.) In Oxford Dictionaries Online, Retrieved from https://en.oxforddictionaries.com/definition/promotion

Tool [Def. 1]. (n. d.) In Oxford Dictionaries Online, Retrieved from https://en.oxforddictionaries.com/definition/tool


Refbacks

  • There are currently no refbacks.


Jurnal telah terindeks oleh :