ANALISIS PENGARUH PERAN PUBLIC RELATIONS TERHADAP CORPORATE IMAGE HOTEL MERCURE GRAND MIRAMA SURABAYA MELALUI PROGRAM CAR FREE DAY

Deby Budiarti, Lim Cathlin

Abstract


Abstrak: Penelitian ini dilakukan untuk mengetahui pengaruh peran Public Relations yaitu Communicator, Relationship, Back up Management, dan Good Image Maker yang berpengaruh terhadap Corporate image Hotel Mercure Grand Mirama Surabaya. Penelitian ini melibatkan 130 responden dalam program Car Free Day. Penulis menggunakan SEM dengan PLS versi 2 untuk menguji variabel bebas dan terikat. Hasil penelitian menunjukkan bahwa hipotesis. Peran PR berpengaruh positif dan signifikan terhadap corporate image dan peran yang paling berpengaruh adalah Good image maker.

Abstract: This research’s focus is to acknowledge public relation’s role of influence which are Communicator, Relationship, Back up Management, and Good Image Maker toward Mercure Grand Mirama Hotel’s corporate image. This research includes 130 correspondence of car free day program using SEM with PLS version 2 to test independent and linked varibels. The result showed Public relations has a positive influence over corporate image and the most dominant role is a good image maker.



Keywords


Public Relations, Communicator, Relationship, Back up Management, Good Image Maker, Corporate Image, Car free day.

Full Text:

PDF

References


Alhadid & Qaddomi. (2016). the role of public relations on company image, International Journal of Academic Research and Social Sciences, 6(4), 310-317.

Jefkins, Frank. (2005). Public Relations. Jakarta: Erlangga

Jogiyanto, H & Abdillah. (2015). Partial least square. Yogyakarta: Andi

Kasali, R. (2003). Manajemen Publik Relation. Jakarta: Grafiti

Lee & Choi. (2009). the effect of organization public relationship on corporate image korea. Korea

Social Science Journal, 2. 167-194

Mansori, Liat & Huei. (2013). the assosiation between service quality, corporate image, customer

satisfaction, and loyality. Journal of Hospitality Marketing & Management. Taylor and

Francis Group, 23(3). 314-326

Natasya, R & Susanto. (2011). peran public relations dalam pembentukan citra merek mal central park surabaya. Jurnal Komunikasi Universitas Tarumanegara, 3(2),1-66

Rusady, Roeslan. (2007). manajemen publik relation dan media komunikasi konsepsi dan

aplikasi. Jakarta: PT Raja Grafindo Persada

Semuel, H & Wijaya, E. (2008). corporate reseponsibility, purchase intention dan corporate image pada restorant di surabaya dari perspektif pelangan. Jurnal Manajemen Pemasaran Petra, 3(1), 35-44

Sugiyono. (2012). Metode penelitian pendidikan. Bandung: Alfabeta

Terry, G.R. (2001). Manajemen Dasar Pengertian dan masalah . Jakarta: Bumi Aksara

Tran. A, Nguyen. B, Melawar. TC, Bodoh. J. (2015). exploring the corporate image

formation process. International Journal, 8(1), 86-114


Refbacks

  • There are currently no refbacks.