PENGARUH ORD OF MOUTH TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE DAN PERCEIVED SERVICE QUALITY SEBAGAI VARIABEL INTERVENING PADA PROGRAM KPR KELAS MENENGAH
Authors, F. (2015). Private labels The role of manufacturer identification , brand. https://doi.org/10.1108/BFJ-06-2014-0216
Moriuchi, E., Jackson, P. R., & Jackson, P. R. (2017). Role of brand names and product types on bicultural consumers ’ purchase intentions. https://doi.org/10.1108/JCM-102014-1190
Authors, F. (2014). Service quality and word of mouth : a study of the banking sector. https://doi.org/10.1108/IJBM-12-2012-0122
Authors, F. (2014). The effects of perceived service recovery justice on customer affection , loyalty , and. https://doi.org/10.1108/EJM06-2011-0299
Authors, F. (2007). The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention. https://doi.org/10.1108/13555850710720911
Wu, S. I., & Lo, C. L. (2011). The influence of core-brand attitude and consumer perception on purchase intention towards extended product. https://doi.org/10.1108/13555850910926317
The Influence of Perceived Service Quality on Brand Image, Word of Mouth, and Repurchase Intention: A Case Study of MinSheng General Hospital in Taoyuan, Taiwan Meng-Hsuan Li 1. (2004).
Lin, N. (2015). The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount, (December).
Avci, T., & Ph, D. (n.d.). COMPARISON OF SERVICE QUALITY EXPECTATIONS AND PERCEPTIONS OF TOURISTS ’ IN
NORTH CYPRUS ACCOMMODATION ESTABLISHMENTS INTERMS OF DEMOGRAPHIC FACTORS, 766–777.
Annamdevula, S., & Bellamkonda, R. S. (2016). Effect of student perceived service quality on student satisfaction , loyalty and motivation in Indian universities Development of HiEduQual. https://doi.org/10.1108/JM2-012014-0010
Li, S. (2012). How satisfaction modifies the strength of the influence of perceived service quality on behavioral intentions. https://doi.org/10.1108/17511871111125675
Walsh, G., Shiu, E., Hassan, L. M., Walsh, G., Schiller, F., & Shiu, E. (2013). Investigating the drivers of consumer intention to buy manufacturer brands. https://doi.org/10.1108/10610421211253623
Andronikidis, A., & Andronikidis, A. (2013). Linking dimensions of perceived service quality to actual purchase behaviour. https://doi.org/10.1108/14502190910956666
Arshad, R. (2014). Perceived Service Quality and Customer Satisfaction with Mediating Effect of Purchase Intention, (February), 40–49.
Lim, P. C., Tang, N. K. H., & Lim, P. C. (2009). A study of patients â€TM expectations and satisfaction in Singapore hospitals. https://doi.org/10.1108/09526860010378735
Authors, F. (2013). Service quality and customers ’ purchase intentions : an empirical study of the Indian banking sector. https://doi.org/10.1108/IJBM-02-2013-0009
Authors, F. (2012). The effect of electronic word of mouth on brand image and purchase intention An empirical study in the automobile. https://doi.org/10.1108/02634501211231946
Charo, N., Sharma, P., Shaikh, S., Haseeb, A., & Sufya, M. Z. (2015). Determining the Impact of Ewom on Brand Image and Purchase Intention through Adoption of Online Opinions, 3(1).
Binh, D. (2017). The impact of electronic word of mouth on brand image and buying decision : An empirical study in Vietnam tourism, 6(1), 53–63.
wom to bi 2 (2015).pdf. (n.d.).
- There are currently no refbacks.