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Issue Title
 
Vol 3, No 1 (2015): iBuss Management The Impact of Marketing Communication Tools towards Brand Awareness of Restaurant X in ABC Hotel Abstract
Ivana Christina Jasman
 
Vol 4, No 1 (2016): iBuss Management THE IMPACT OF MARKETING MIX (4P'S) ON CUSTOMER LOYALTY TOWARDS TOYOTA AVANZA Abstract   PDF
Rendy Harsono
 
Vol 3, No 2 (2015): iBuss Management The Impact of Marketing Mix (7P’s) Towards Fish Feed Customer Satisfaction of PT. Central Proteinaprima in Sidoarjo Area Abstract   PDF
Yohannes Santoso
 
Vol 5, No 1 (2017): iBuss Management The Impact of Marketing Mix, Consumer’s Characteristics, and Psychological Factors to Consumer’s Purchase Intention on Brand “W” in Surabaya Abstract   PDF
Aristia Rosiani Nugroho, Angela Irena
 
Vol 3, No 2 (2015): iBuss Management The Impact of Marketing Mix Elements toward Brand Equity through Brand Awareness and Brand Image as Mediators in Bakery Industry in Indonesia Abstract   PDF
Ivena Renata Chandra
 
Vol 3, No 2 (2015): iBuss Management The Impact of Marketing Mix On Customer Loyalty Towards Plaza Indonesia Shopping Center Abstract   PDF
Sylvia Tjan
 
Vol 3, No 2 (2015): iBuss Management The Impact of Marketing Mix towards Customer Loyalty Mediated by Customer Satisfaction of Blackberry Indonesia Abstract   PDF
Raymond Sukamto, Daniel Lumintan
 
Vol 2, No 2 (2014): iBuss Management THE IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEES’ MOTIVATION IN PT XYZ’S FINANCE FUNCTION IN SURABAYA Abstract   PDF
Richard Gunawan, Hendry Febrianto
 
Vol 3, No 2 (2015): iBuss Management The Impact of Motivation, Perception and Attitude toward Consumer Purchasing Decision: A Study Case of Surabaya and Jakarta Society on Carl’s Junior Abstract   PDF
Steffi Gunawan
 
Vol 3, No 1 (2015): iBuss Management The Impact of Occupational Stress Factors to Job Stress in Housekeeping Department of Hotel ABC Abstract   PDF
Anthony Lilianto Lie
 
Vol 2, No 2 (2014): iBuss Management The Impact of Organizational Learning Culture Towards Job Satisfaction and Turnover Intention in Multinational Companies Abstract   PDF
Indra Syarif
 
Vol 3, No 2 (2015): iBuss Management The Impact of Past Behavior, Attitude towards Counterfeit, Self Characteristic, and Purchase Intention of Original Crocs towards Consumer Purchase Intention of Counterfeit Crocs Abstract   PDF
Vely Tannia Lianto
 
Vol 2, No 2 (2014): iBuss Management The Impact of Perceived Advertising Spending and Price Promotion on Brand Equity:A Case of ABC Brand Abstract   PDF
Kevin Edward Nurcahya
 
Vol 5, No 1 (2017): iBuss Management The Impact of Perceived Price towards Perceived Value Through the Mediation of Perceived Quality: A Case of Brand X Smartphone in Indonesian Middle-Class Customers Abstract   PDF
Ikaningrum Shintaputri, Amelinda Jane Wuisan
 
Vol 3, No 2 (2015): iBuss Management The Impact of Plaza Indonesia Shopping Mall’s Attributes toward Customers’ Satisfaction Abstract   PDF
Andrea Marsha
 
Vol 2, No 2 (2014): iBuss Management The Impact of Relationship Marketing on Customer Loyalty in a Private Bank Abstract   PDF
Ferronibah Wahyu
 
Vol 3, No 2 (2015): iBuss Management The Impact of Social Media Communication Forms on Brand Equity Dimensions and Consumer Purchase Intention Abstract   PDF
Melinda Soewandi
 
Vol 3, No 2 (2015): iBuss Management The Impact of Social Media Marketing on Brand Equity toward the Purchase Intention of Starbucks Indonesia Abstract   PDF
Melissa Anastasia Karman
 
Vol 3, No 2 (2015): iBuss Management The Impact of Social Media Towards Brand Equity: An Empirical Study of Mall X Abstract   PDF
Lavina Tresna, Jovita Christin Wijaya
 
Vol 3, No 2 (2015): iBuss Management The Impact of Stress at Work on Employee’s Psychological Well-being in Jakarta Abstract   PDF
Nafiri Paramitha Kurnia
 
Vol 3, No 2 (2015): iBuss Management The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (A Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) Abstract   PDF
Megan Faustine
 
Vol 2, No 2 (2014): iBuss Management The Impact of Viral Marketing through Social Media on BCD’s Consumer Brand Knowledge Abstract   PDF
Levina Kusumadjaja
 
Vol 2, No 1 (2014): iBuss Management THE IMPACT OF WORKING ENVIRONMENT TOWARDS EMPLOYEE JOB SATISFACTION: A CASE STUDY IN PT. X Abstract   PDF
Edward Tio
 
Vol 2, No 2 (2014): iBuss Management The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand Abstract   PDF
Steven Tamara
 
Vol 2, No 2 (2014): iBuss Management The Influence of Bank XYZ Woman Based Savings Account’s Benefits on Consumer’s Decision to Open Bank XYZ’s Woman Based Savings Account Abstract   PDF
Garbiela Jesselyn, Natashia Sally
 
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