Vol 2, No 2 (2014)

iBuss Management

Table of Contents

Articles

The Impact of Customer Experience toward Customer Satisfaction and Loyalty of Ciputra World Surabaya PDF
Silvana Chandra
The Impact of Corporate Image of PT XYZ towards Job Applicant Attraction in Surabaya PDF
Janice Janice, Jessica Inez Leosaputro
The Impact of Fair Performance Appraisal to Employee Motivation and Satisfaction towards Performance Appraisal – A Case of PT. XYZ. PDF
Christian Jonathan Cowandy
Analyzing the Impact of Brand Equity towards Purchase Intention in Automotive Industry: A Case Study of ABC in Surabaya PDF
Cynthia Ratna Santoso, Tabita Ella Cahyadi
Exploring the Impact of Brand Equity, Corporate Reputation, and Product Quality on Customer Loyalty toward a National Newspaper in Surabaya PDF
Merlin Cecilia
The Impact of Relationship Marketing on Customer Loyalty in a Private Bank PDF
Ferronibah Wahyu
THE IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEES’ MOTIVATION IN PT XYZ’S FINANCE FUNCTION IN SURABAYA PDF
Richard Gunawan, Hendry Febrianto
An Analysis of Factors Explaining Personal Relationship Managers’ (PRMs) Motivation: The Case of PT. XYZ, Tbk PDF
Stephanie Sidarahardja, Santhio Ardy Susanto
The Impact of Internal CSR towards Employee Engagement and Affective Commitment in XYZ Hotel Surabaya PDF
Irene Listyani Santoso
Relationship between Brand Experience, Brand Personality, Consumer Satisfaction, and Consumer Loyalty of DSSMF Brand PDF
Margie Zerlina Kwong, Ivan Candinegara
THE EFFECT OF SHOPPING MALL’S ATTRIBUTES TOWARD CUSTOMER SATISFACTION OF ABC Mall AND XYZ Mall PDF
Cynthia Astono
The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand PDF
Steven Tamara
The Impact of Organizational Learning Culture Towards Job Satisfaction and Turnover Intention in Multinational Companies PDF
Indra Syarif
The Influence of Bank XYZ Woman Based Savings Account’s Benefits on Consumer’s Decision to Open Bank XYZ’s Woman Based Savings Account PDF
Garbiela Jesselyn, Natashia Sally
The Impact of Perceived Advertising Spending and Price Promotion on Brand Equity:A Case of ABC Brand PDF
Kevin Edward Nurcahya
The Impact of Celebrity Fan Club towards the Willingness to Stay at Hotel XYZ PDF
Armando Armando
Raising and Maintaing the Market Presence of XYZ PDF
Jessica Jessica, Clarissa Nathania
The Impact of Viral Marketing through Social Media on BCD’s Consumer Brand Knowledge PDF
Levina Kusumadjaja