Promotion Media Design for Clover Interior Company in Surabaya

Andy Raharja, Obed Bima Wicandara, Asthararianty Asthararianty

Abstract


The emergence of many companies engaged in interior design due to the rapid growth of the property business where business developers or property owners want the concept of space is exclusive and unique. It becomes a tremendous opportunity for an interior design company to increase its revenue and marketshare. One of the companies in this field one of which is the company Clover interior design and construction.

            In conducting its business in the field of interior design company Clover had only relied on word of mouth promotion through so that the results are not quite optimal. To increase the number of customers and revenue in order to compete with other companies, the company needs to have a media campaign as a support in conducting promotional activities, so it was designed concept of a media campaign that fit the profile and information to be provided by the company to potential customers and loyal consumers use The company's services.


Keywords


Corporate Interior Design, Media Campaign, Concept Design, Modern Minimalist

Full Text:

PDF

References


Assauri, S. (2001). Pangsa pasar. Jakarta: Lembaga Penerbit Universitas Indonesia.

Buchari, A. (2004), Manajemen pemasaran dan pemasaran jasa, (Cetakan Keenam), Bandung: Alfabeta.

Gatot. (2009). Pengertian studi kepustakaan. Retrieved Agustus 13, 2016 from https://www.scribd.com/doc/57297015/Pengertian-studi-kepustakaan

Gopher Indonesia. (2015, Januari 19). Peluang usaha menguntungkan bisnis desain interior. Retrieved Agustus 13, 2016 from http://id.gopher.co.id/peluang-usaha-menguntungkan-bisnis-desain-interior/

Kotler, P. (2000). Manajemen pemasaran. (Hendra Teguh, Ronny Antonius Rusli & Drs. Benjamin Molan, Trans.). Jakarta: Prenhallindo.

Kotler, P dkk, (2012). Manajemen pemasaran perspektif Asia, (Buku Dua), (Edisi Pertama), (Fandy Tjiptono, Trans.). Yogyakarta: Andi.

Nasution. M.N. (2001). Manajemen mutu terpadu. Jakarta: Ghalia Indonesia

Putri, D. (2013). Memahami elemen-elemen dalam desain. Retrieved September 20, 2016 from http://www.idseducation.com/articles/memahami-elemen-elemen-dalam-desain/

Rangkuti, Freddy (2004). Analisis SWOT: Teknik membedah kasus bisnis, Jakarta: PT.Gramedia Pustaka Utama.

Sugiyono. (2012) . Metode penelitian bisnis. Bandung: Alfabeta.

Stanton, W. J. (1986). Fundamentals of marketing. New York: McGraw-Hill Companies.

Susanto, A. (2004). Sistem informasi manajemen. Bandung: Linggar Jaya.

Tjiptono, F. (2004), Strategi pemasaran, (Edisi 2), Yogyakarta: Andi

Tjiptono, F. (1997). Strategi pemasaran. Yogyakarta: Andi.

Wahyono, B. (2013). Pengertian dan tujuan promosi. Retrieved 2016, http://www.pendidikanekonomi.com


Refbacks

  • There are currently no refbacks.