Kajian Behavioral Setting pada Interior Café di Surabaya

Mellisa Mellisa, I Gusti Ngurah Ardana, Sherly De Yong

Abstract


This research is done to find out cafe consumer’s behavior, who visit cafe’s as a public space to do various activities. The benchmarks used to analyze the different behaviors is the behavioral setting theory. The method used to collect correct data is behavioral mapping method. The data obtained from cafes located in West, Central and East Surabaya were analyzed using behavioral components which are physical properties, social components, and the environmental setting. The result of the analysis shows that consumers in Antler Cabin Cafe West Surabaya and Konig Coffee and Bar East Surabaya start to shift towards service which depends on staff’s cafe. While consumers in Titik Koma Coffee and Calibre Coffee Roasters Central Surabaya, tend to not depend on the cafe’s staff because they perform self-service.

Keywords


Behavioral setting, Cafe and Interior design

Full Text:

PDF

References


Grafe, Christoph and Franziska Bollerey, ed. Cafes and Bars: the architecture of public display. New York: Routledge. 2007

Pile, John F. Interior Design. New York: Harry N. Abrams, Inc. 2002.

Setiawan, Haryadi B. Arsitektir, Lingkungan dan Perilaku: pengantar ke teori, metodologi dan aplikasi. Yogyakarta : Gadjah Mada University Press, 2014.

Kopec, Dak. Environmental Psychology For Design. New York: Fairchild Publication, 2010

Reza. Wawancara. 21 Febuari. 2017, Anter Cabin Coffee, Pk. 20.46 WIB.

Kevin. Wawancara. 25 Maret. 2017, Anter Cabin Coffee, Pk. 15.32 WIB.

Margaretha. Wawancara. 25 Maret. 2017, Anter Cabin Coffee, Pk. 15.32 WIB.

Andrew. Wawancara. 3 Feb. 2017, Titik Koma Coffee, Pk. 12.01 WIB.

Firman. Wawancara. 21 Feb. 2017, Calibre Coffee Roasters, Pk. 16.21 WIB.

Natalia. Wawancara. 3 Feb. 2017, Titik Koma Coffee, Pk. 12.01 WIB.

Clara leonita. Wawancara. 31 Maret. 2017, Titik Koma Coffee, Pk. 12.35 WIB.

Josiah Philpbert. Wawancara. 23 Maret. 2017, Calibre Coffee Roasters, Pk. 19.34 WIB.

Marvin. Wawancara. 18 Maret. 2017, Calibre Coffee Roasters, Pk. 19.10 WIB.

William Octo. Wawancara. 18 Maret. 2017, Calibre Coffee Roasters, Pk. 19.10 WIB.

Siong, Chen. Wawancara. 21 Feb. 2017, Konig Coffee and Bar, Pk. 15.14 WIB.

Agnes Tania. Wawancara. 12 April. 2017, Konig Coffee and Bar, Pk. 19.50 WIB.

Augustin , Sally. Place Advantage. Canada : John Wiley&Sons, 2009.


Refbacks

  • There are currently no refbacks.