Redesign Interior Sweet Shop Fahion Store di Kota Salatiga

Yuna Narita


Sweet Shop Fashion Store in Salatiga would be redesigned to attracts the consumers and be able to compete againts the times. With the up to date branding reform concept, will make Sweet Shop Factory outlet into Sweet Shop Fashion Store and Coffee Shop which not only selling clothes, but it’s become tourist attraction which can attract tourusts within the city and outside the city. Brand identity will be reinforced by store designs that use industrial style design and additional facilities specifically aimed the teenagers. Main entrance is design with bricks material black painted and the coffee shop hopefully become a vocal point in Salatiga. With this interior design reformations, Sweet Shop Fashion Store would be a place that never been exist before which facilitated the visitors whose not only shopping but become a place for relaxing for community, tourists and students.


Redesign, Interior, Factory outlet, Fashion, Branding reform

Full Text:



Risch, Ernest H. Retail merchandising. USA: MacMillan Publishing Company (1991) 2.

Purnama, Luvi. Pengaruh Store Atmosphere dan Harga terhadap Minat Beli Konsumen di Toko Alfamart Cabang Margahayu Bandung: Skripsi. Universitas Pasundan. (2011:62)

Levy, M., &Weitz, B. A. Retailling Management (4th ed.). Richard D. Irwin Inc. (2001:118)

Subagio, Hartono. (2013). Pengaruh Retail Mix Terhadap Keputusan Pembelian Mahasiswa UK Petra Di Circle K Siwalankerto Surabaya. Program Studi Manajemen Pemasaran Petra Vol. 1, No. 2.


  • There are currently no refbacks.